Wednesday, April 02, 2008

Racing Management Lumpen Gets Creative

A couple of days ago as I was lounging poolside (okay, I really wasn't lounging poolside but rather was in the employee breakroom drinking coffee that I suspect was comprised of 3-day-old coffee grounds and motor oil, and "lounging poolside" sounds a whole lot better), I read my copy of the Lone Star Post, Lone Star Park at Grand Prairie News, Volume 12, Issue 1, April 2008. I'm all giddy about the approaching season; opening night is Thursday, April 10th. And there is a plethora of events: Gary Allan in concert, Miranda Lambert in concert, Steve Asmussen in concert, SpongeBob SquarePants combination Family Fun Park and handicapping seminar, and my personal favorite - the Cinco de Mayo Festival featuring Jose Cuervo and the Kentucky Derby.

However, one little item made me catch my breath and left me all tingling,
Frank's Energy Drink Model Search
Do you think you've got what it takes to be a Frank's Energy Drink Girl? If so, you won't want to miss our Frank's Energy Drink model search during "Party at the Park." You could win cash and an opportunity to represent Frank's Energy Drink. More details at

It's the Event of the Meet! This snippet of information definitely required a more thorough investigation. Especially since I knew how excited good friend and fellow blogger, John of Not to the Swift fame, would be.

At this writing, the "more details at" are unavailable. But, being the industrious research type, I found a posting on craigslist,
Energy Drink Girls Needed!
"Frank's Energy Drink" is seeking female models to promote product awareness for bar events and in-store demonstrations in and around Dallas, including photo shoots and special appearances.

I also located similar contests that were held at Gulfstream Park Racing & Casino and Pro-Ride Park at Santa Anita. According to the rules, the job entails something to do with yodels and lederhosen.

I'll be sure to pass along the details as they become available.

Personally, I'm pleased to see that the LSP/MEC geniuses are making great efforts to attract a new fan base. They should all be rewarded with 11 shares of MEC stock for their creativity as I'm sure every Katherine Heigl look-a-like will descend upon the racetrack and add $12,653 to the on-track handle each night just to have the chance to be a Frank's Energy Drink Model. And yodel.


John said...

Investigative blogerism at it's very best.

I LOVE the Craigslist connection. Can Frank be so cheap he won't pay for a classified ad??

Oh. . .. at 39 cents a share for MEC maybe he can't afford to pay for a classified ad?!

TripCrown73 said...

From what I've heard on YouTube, I don't know about the models increasing the handle. Once they start yodeling Lone Star may lose $12,000 in handle, unless everybody pays the track to make them stop spooking the horses!

appleby's traveler said...

I would attend an event at Lone Star Park with 100 scantily-clad blond women yodelers named Frank. Does this stuff mix with Jaegermeister?

Jen said...

I could go all Feminist and rant about how this is such a blatant objectification of women for the use of racetrack/product promotion and yada, yada, yada, but I just think it's funny. Yodeling? Seriously?

And why does Frank even HAVE an energy drink? Guess he's gotta make some money somewhere...

Tote Board Brad said...

the lone star park incarnation of the model search is being put on by Perfect 10 Promotions. this may be the chinciest web presence i've ever seen. and they're in marketing? yeah, we know MEC budgets are tight.