Tuesday, April 24, 2012

Looking for Dollar Day? Well, Search No More.

Google query: Lone Star Park Dollar Day

Teeming millions have been on a recent cyber-treasure hunt, searching for one of the most popular promotions ever cooked-up by Lone Star Park: Dollar Day. It's not listed on the 2012 Calendar of Concerts Events, and many are thinking, "Clearly, the omission of Dollar Day is a mistake! Why, it must be an oversight!"

Well, query no more, oh Band of Dollar Day Diehards. There is no mistake. There is no oversight.

There is NO Dollar Day this racing season.

I asked Vice President G.W. Hail to shed a little light on the decision; perhaps offer reasons and insights. He responded, "As with any promotion, we always evaluate them from year to year. This year we decided to offer more concerts tying into our new themeline 'Racing That Rocks You.'"

Interestingly enough, Dollar Day originated in the spring of 2004. I had always heard through anecdotal information that it was created prior to Lone Star Park hosting the 2004 Breeders' Cup to draw a small horde of bettors, providing a "practice run of insanity", if you will. However, G.W. set the record straight, "It was a late addition to our promo schedule to fill a date and didn't receive any media support other than a direct mail letter and a spot in the Kentucky Derby telecast. We projected 10,000 and were pleasantly surprised when over 20,000 customers showed up." Completely unrelated to Breeders' Cup hoopla.

So there you have it.

Rock on.

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