Kenny and Sue McPeek developed a horse racing mobile application, Horse Races NOW, that is designed to entertain and provide easier access to horse racing fans, and perhaps build a stronger fan base.
“This iPhone app is dedicated to fan participation and viewer proliferation of horse racing worldwide,” said Kenny, “It’s like having the program for every racetrack in the palm of your hand.” [KYForward]
The development of this app required involvement from the Jockey Club and Equibase, as well as relationships with racetracks and horsemen, all working together. It should be noted that this is not a wagering app, although there are links to wagering sites. Horse Races NOW is strictly entertainment; marketing racetracks and their product.
So grab a cup of coffee and take a few minutes to watch Kenny's demo of how the application works. The app download is free for a limited time. Pretty soon waiting for the doctor or a delayed flight will be a pleasure.