Marketing Summit to Focus on New Fans.
The National Thoroughbred Racing Association's Marketing Summit, to be held Sept. 21-23 at Red Rock Casino, Resort and Spa in Las Vegas, will feature a special 90-minute session on Sept. 22 called "Reaching a New Generation".
Apparently, the workshop will be moderated by John Claude Van Demme Della Volpe, founder and president of SocialSphere Strategies. According to his C.V., he does a lot of stuff with polls and Web 2.0 (as opposed to Web 1.763). No word on whether he prefers Big Brown or Curlin. Or whether he's even made a pari-mutuel wager.
However, the pièce de résistance are the members of the marketing task force: Dana of Geldings O' Green (?), Railbird, Patrick, Kevin, and Troy of Loma Linda, whoever you may be. Excellent contributors! My heartfelt congratulations - I hope that you make a difference.
Of note: I was somewhat concerned to see that this summit was occurring in Las Vegas. I fear that there a numerous racebooks available to members of the marketing task force and there might be a temptation to feign a disease or develop a mild fever in order to excuse oneself and spend a few hours betting the races. However, the NTRA with their wisdom and foresight, according to the press release,
The Summit will begin with a private handicapping tournament for attendees on Sunday, Sept. 21.
The prize? Hopefully, a successful marketing strategy to develop a new generation of horse racing fans.